Freshness and Conflict Resolution

AudienceData Architects, Master Data Management (MDM) specialists
OutcomeCreating data conflict-resolution rules before the data enters the LLM context window
Time11 min

A customer asks an agent: "What plan am I on and when does it renew?" The CRM says Enterprise, renewing in March. The billing system says Professional, renewing in June, after a downgrade last month. A contract PDF in the document store says Enterprise with a different renewal date. If all three land in the context window, the language model has to pick one, and it will. It will do so fluently, with no indication that the sources disagreed, and the choice will depend on prompt order and wording rather than on any business rule.…

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