Scale Shock and TCO (Total Cost of Ownership)
Every pilot has a bill that looks harmless. A few hundred test conversations, one engineer, a personal API key. Then the product succeeds, traffic grows by orders of magnitude, and finance discovers that cost per request, which nobody tracked, now multiplies by a very large number. This is scale shock: the moment a unit cost that was invisible at pilot volume becomes the largest line in the product's budget.…